ADI renames the Cersaie awards: a new identity to celebrate design excellence

The two awards recognising the most innovative products on display at the exhibition and the best exhibition stand design are now called the ADI Cersaie Design Award and the ADI Exhibit Design Award, reaffirming their role in promoting the design quality and culture that define the exhibition.

The inclusion of the Cersaie name in the awards' titles strengthens the distinctive identity of honours that have established their authority within the design world over the years. This evolution reflects the role the awards now play within the exhibition and is intended to make them more immediate, recognisable and consistent with the international context in which they are presented.

As participation has steadily expanded to include companies, designers and professionals from an increasingly diverse range of sectors, a new name has been adopted that more clearly communicates the purpose and significance of the awards. This decision also reflects the evolution of Cersaie itself, which has progressively embraced new product categories and a wider variety of design approaches, placing the value of design and its ability to express quality, innovation and research at the heart of the exhibition.

The ADI Cersaie Design Award recognises products distinguished by innovation, design quality, formal and technological research, celebrating solutions that successfully interpret the evolution of contemporary architecture and design. Entries are assessed on the full range of factors that define product excellence, from design and performance through to the ability to combine aesthetics, functionality and innovation.

The ADI Exhibit Design Award reflects the same vision. Today, exhibition spaces are far more than display environments: they are strategic communication tools that express a company's identity, interpret its brand positioning and create an engaging experience for visitors. For this reason, the jury evaluates the overall design quality of each exhibition space, considering temporary architecture, visual communication and the coherence between concept, content and corporate identity.

"We felt it was important to adopt a more immediate name that can be readily understood by all participants, regardless of their country of origin or professional background. The new naming is a natural evolution in the journey undertaken by both ADI and Cersaie: an awards programme that is more inclusive, more contemporary, and better able to recognise the complexity of design in all its many forms," said Wladimiro Bendandi, President of the ADI Emilia-Romagna Delegation.

For more information:
segreteria-emiliaromagna@adi-design.org
www.adi-design.org
www.cersaie.it