Values - Mission 26 March 2024 Values The world in which Italian ceramic industries operate is vast and currently undergoing a period of significant change and evolution. Confindustria Ceramica, which represents the Italian ceramic industry, is aware of the challenges that this era poses for companies producing goods made in Italy, which, by their very nature, export products all over the world. This is an era in which the acceleration of technological innovation, the complexity of international dynamics, and environmental awareness require companies to possess an increasingly advanced level of knowledge, innovative ways of thinking, and the ability to connect with international networks. Continuous innovation, a modus operandi already familiar to companies in the Italian ceramic sector, must increasingly inspire companies to establish a business based on the centrality of the individual, sector-specific skills and knowledge. Mission Confindustria Ceramica represents Italian manufacturers of ceramic tiles, bricks, refractory materials, sanitaryware, tableware and ceramics for industrial use. The association's goal is to connect companies, inform them, assist them and support them in the ongoing challenges posed by the market, in the belief that the heritage represented by the companies themselves and their high-quality products will continue to contribute to the growth of our country. For over 60 years, the association has focused its activities on the needs of its member companies, intending to represent, affirming and protecting their interests, role and entrepreneurial image in all national and international contexts.