Collective and institutional trade fair participations are conceived as system-wide initiatives aimed at promoting Cersaie and the Italian ceramic sector as a whole, in a coordinated manner. The Ceramics of Italy presence is planned at international trade fairs in the fields of construction, architecture/living and interior design, in priority markets where an established sales network and local promoters are already in place to carry out follow-up activities, particularly on the occasion of:
The objectives are to generate new local contacts and increase brand awareness. These events are organised directly and/or in collaboration with ICE – Italian Trade Agency.
This section provides updated information on the activities listed above.
