Promotional and advertising campaigns

Within an integrated marketing mix approach, international campaigns aim to support the sector in all promotional initiatives across key target markets.

Activities include:

• the development of a visual identity consistent with the promotional message of the Italian ceramic industry;
• the production of advertising materials and videos to promote the Italian ceramic sector;
• annual planning of institutional international advertising campaigns (print and digital) in support of the ceramic industry;
• selection of increasingly qualified and targeted media channels (trade, architecture, design and lifestyle);
• pursuit of the highest possible level of integration between different company brands and products to strengthen the position of the Italian ceramic industry through the Ceramics of Italy and Cersaie brands.

The campaigns aim to deliver a coordinated promotion of the represented ceramic products, strengthen brand awareness, and reinforce the excellence of the Italian ceramic industry alongside leading Made in Italy sectors and other global benchmarks.